In an effort to fight back against discount laundry detergents, Procter & Gamble is considering a budget-priced version of Tide.

Nearly half of Americans are now buying discount detergents -- brands like Costco Wholesale's Kirkland Signature and Target's up & up, to name just two.

Procter & Gamble is reportedly considering a budget liquid detergent that would be called Tide Simple, according to The Wall Street Journal.

Several years ago, up & up HE (high efficiency) laundry detergent won the coveted Best Buy rating from Consumer Reports. It was the only detergent to do so. At that time, Target's store brand cost 11 cents a load. Tide detergent, meanwhile, was 23 cents a load, though it only scored a little higher than up & up. So people were paying more than double the price for roughly equivalent cleaning power.

The funny thing is I read in the The Wall Street Journal article about Tide's discount gamble. A detergent industry insider said, "Nobody wins a price war game."

Huh? Talk about untrue words! If "nobody" means 315 million Americans, then the sentence should read "Everyone wins..."

Image of Clark Howard About the author: Clark Howard

Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to save more, spend less and avoid getting ripped off. View More Articles

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