Mar 31, 2004 -- Customer no service getting worse
Youve probably heard Clark refer to customer service as customer no service. It seems companies try to treat customers as badly as possible so that they become ex-customers. It costs companies a fortune to try and capture a customer, but they do nothing to keep the ones they have. The University of Michigans Customer Satisfaction Index found that the average customer service score among 40 industries was a 57. The perfect score is 100, so that is really sad. In fact, the survey found that companies handle complaints so badly that more than 80 percent drive customers away. The other big trend in customer no service is call volume. Companies judge their customer service reps on how many calls they handle per hour. So if you feel youre being rushed off the phone, you probably are. If these companies invested more money in keeping customers, they would see so many benefits. But they dont seem to realize what other companies that put a priority on customer service have proved.
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