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Stories for Friday, January 25, 2008
Wine taste test reveals pricing prejudice
Do you want proof that marketing and ads work -- that our brains are hardwired to believe what's suggested to them? Scientists at Cal Tech recently hooked people up to MRIs to gauge brain activity while they tasted 5 different Cabernet wines of various prices. However, the subjects were only ...
Nurse-in-a-box alleviates emergency room crunch
Recently there was a story that got huge media coverage about the long waits in hospital emergency rooms. Those in dire or critical condition endure waits that are up 40 percent over the last 7 years. The wait time for heart attack victims is up 300 percent! It's as if ...
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Win the battle in the hi-def DVD war
Remember the format war between Betamax and VHS? Sony's Betamax offered a superior picture and technology, but lost out to VHS in the home marketplace. Today Betamax is only used in TV newsrooms across the country. Now Sony's Blu Ray hi-def DVD format is competing with Toshiba's HD DVD format. ...
Cleaning products go green
Many people feel Clark doesn't give enough emphasis on his show to the environment. They say he's too concerned with one kind of green (money) and not the other sort. So here's a story for all those folks. Clorox is introducing a new line of products called Green Works. The ...
