Hi, (not you?) | Member Center | Sign Out

Listen weekdays from 1-3pm ET
(No audio? Try our help)
Recent shows | More media
Listen Live: Mon-Fri 1-3pm ET
Posted: 6:00 a.m. Wednesday, Jan. 30, 2013
By Clark Howard
They don't call it junk mail for nothing.
The amount of bulk mail you see in your mailbox will climb by a great deal if the United States Postal Service (USPS) has its way. Facing a massive debt, Postmaster General Patrick R. Donahoe is actually making appeals to bulk mail customers and asking them to look at increasing the amount of mailings they do.
Adding to the onslaught is the use of data mining to make junk mail more profitable for direct marketers. They're using technology that's similar to what online marketers use to snoop on you as you surf. Then they send targeted ads your way based on the dossier they build on you.
Only now it's targeted junk mail in your real mailbox!
It's shocking how little there is of first class mail anymore these days. It's estimated that 55% of all mail is now direct marketing junk mail. Receipt and payment of bills is becoming almost entirely electronic. There are still some holdouts out there, but they're few and far between.
I just helped my 13-year-old teenager open her first checking account. The checks came in the mail and I was flabbergasted when I showed her and she looked at me like, "What are these, Dad?" In her 13 years, she's never seen a paper check. They haven't been a part of her life at all.
My take is the USPS needs to look at everything from how it handles mail to how often it delivers that mail to every other facet of their business. Everything involved needs to be put on the table as they look to tame their budget. The Congress should butt out.
Besides, is there anything your U.S. Congressman or woman has done lately that is actually a good thing for the country? Why are they messing with the USPS?
© 2013 Cox Media Group. By using this website,
you accept the terms of our Visitor Agreement and Privacy Policy, and understand your options regarding Ad Choices
.
Already have an account? Sign In
{* #registrationForm *} {* traditionalRegistration_displayName *} {* traditionalRegistration_emailAddress *} {* traditionalRegistration_password *} {* traditionalRegistration_passwordConfirm *}Already have an account? Sign In
{* #registrationFormBlank *} {* registration_firstName *} {* registration_lastName *} {* traditionalRegistration_displayName *} {* traditionalRegistration_emailAddressBlank *} {* registration_birthday *} {* registration_gender *} {* registration_postalZip *} {* traditionalRegistration_passwordBlank *} {* traditionalRegistration_passwordConfirmBlank *} {* agreeToTerms *}We have sent you a confirmation email. Please check your email and click on the link to activate your account.
We look forward to seeing you frequently. Visit us and sign in to update your profile, receive the latest news and keep up to date with mobile alerts.
Don't worry, it happens. We'll send you a link to create a new password.
{* #forgotPasswordForm *} {* forgotPassword_emailAddress *}We have sent you an email with a link to change your password.
We've sent an email with instructions to create a new password. Your existing password has not been changed.
To sign in you must verify your email address. Fill out the form below and we'll send you an email to verify.
{* #resendVerificationForm *} {* resendVerification_emailAddress *}Check your email for a link to verify your email address.

You're Almost Done!
Select a display name and password
{* #socialRegistrationForm *} {* socialRegistration_displayName *} {* socialRegistration_emailAddress *} {* traditionalRegistration_password *} {* traditionalRegistration_passwordConfirm *}Tell us about yourself
{* registration_firstName *} {* registration_lastName *} {* registration_postalZip *} {* registration_birthday *} {* registration_gender *} {* agreeToTerms *}