Hi, (not you?) | Member Center | Sign Out

Listen weekdays from 1-3pm ET
(No audio? Try our help)
Recent shows | More media
Listen Live: Mon-Fri 1-3pm ET
Posted: 6:00 a.m. Thursday, Dec. 6, 2012
By Clark Howard
Starbucks is offering a new $400 gift card that's being sold for $450.
Wait one mocha-frappe-no-fat-no-whip-one-pump-of-classic-and-half-a-pump-of-raspberry-syrup minute!
$450 for a $400 gift card?!
You probably know that I'm no fan of gift cards, unless you get more than you pay for above and beyond the purchase price. But the Starbucks Metal Card, available only in a limited-edition run of 5,000, throws the traditional business model out the window.
The java giant justifies the $50 premium charge by saying it covers production costs for the stainless steel card. And then they make the card only available through the flash sale site Gilt.com. You can't buy it in a Starbucks location!
Um, OK.
The reality is, Starbucks can do this because they're doing so well. The company recently announced they plan to open 1,500 more stores. No doubt they've survived the recession in style.
But I don't want you to even think about buying one of these gift cards. That almost seems arrogant to me, selling the card for more than its stated value. Because it's a fancy card?!
Meanwhile, coffee prices are dropping at wholesale, down by 52%. That's a big change from last year when we had a coffee shortage. Now, we have oversupply of Arabica beans. So if you make your own coffee at home, it will be a whole lot cheaper.
© 2013 Cox Media Group. By using this website,
you accept the terms of our Visitor Agreement and Privacy Policy, and understand your options regarding Ad Choices
.
Already have an account? Sign In
{* #registrationForm *} {* traditionalRegistration_displayName *} {* traditionalRegistration_emailAddress *} {* traditionalRegistration_password *} {* traditionalRegistration_passwordConfirm *}Already have an account? Sign In
{* #registrationFormBlank *} {* registration_firstName *} {* registration_lastName *} {* traditionalRegistration_displayName *} {* traditionalRegistration_emailAddressBlank *} {* registration_birthday *} {* registration_gender *} {* registration_postalZip *} {* traditionalRegistration_passwordBlank *} {* traditionalRegistration_passwordConfirmBlank *} {* agreeToTerms *}We have sent you a confirmation email. Please check your email and click on the link to activate your account.
We look forward to seeing you frequently. Visit us and sign in to update your profile, receive the latest news and keep up to date with mobile alerts.
Don't worry, it happens. We'll send you a link to create a new password.
{* #forgotPasswordForm *} {* forgotPassword_emailAddress *}We have sent you an email with a link to change your password.
We've sent an email with instructions to create a new password. Your existing password has not been changed.
To sign in you must verify your email address. Fill out the form below and we'll send you an email to verify.
{* #resendVerificationForm *} {* resendVerification_emailAddress *}Check your email for a link to verify your email address.

You're Almost Done!
Select a display name and password
{* #socialRegistrationForm *} {* socialRegistration_displayName *} {* socialRegistration_emailAddress *} {* traditionalRegistration_password *} {* traditionalRegistration_passwordConfirm *}Tell us about yourself
{* registration_firstName *} {* registration_lastName *} {* registration_postalZip *} {* registration_birthday *} {* registration_gender *} {* agreeToTerms *}