Air Jordans too expensive? Go the Steve and Barry's route

Clark has an obsession with not paying too much for sneakers. Perhaps you've heard him talk about the Steve and Barry's chains. S&B; make very fashionable sneakers available for as little as $9. Recently Clark read an article in The Chicago Tribune about the latest Air Jordans. The iconic athletic shoe is now on its 23rd version and the asking price ranges from $185-$230! Sneakers are such a symbol of the power of marketing and advertising. With clever imaging and promotion, you can create a value that should not really exist. If you have a child who wants a pair of Air Jordans, Clark feels sorry for you! Actually, he encourages you to think about footwear from S&B; instead. It is up to us as parents to teach good money values to our children.