Writer's strike pushes TV viewers to the web

The Hollywood writer's strike has inadvertently changed the way people watch TV. People in their 20s and 30s have turned to watching the equivalent of TV on their computers. The growth of sites like YouTube and JibJab has definitely helped out. Nielsen Media Research reports that almost 50 percent of viewers 34 or younger now watch full-length TV shows on a computer.

TiVo allowed you to watch TV on your schedule; the next generation of developments will allow you to watch what you want, where you want across platform. Imagine being a cable company and seeing your vice grip on the market blown apart by tech innovations. Now ESPN is making its programming available to military personnel and educators/students anywhere in the world for free on their computers. That's going to be a major blow to the cable and satellite companies who rely on business from customers signing up to get ESPN. It's now also very easy to take your computer and run a cable to your TV, allowing you to watch Internet content on the boob tube. The next thing coming down the pike will be watching Internet content on your TV in hi-def. One day Clark's 2-year-old son will marvel at the fact that TV used to be something you watched on a schedule decided by the cable or satellite company.