Two Buck Chuck is the penny pincher's wine of choice

Charles Shaw wine, an inexpensive brand out of California, has changed the entire wine-selling industry. The Shaw wine -- more commonly called "Two Buck Chuck" because it retails for about $1.99/bottle -- has now sold over 300 million bottles in five years, according to The Oregonian. In fact, one out of every 12 bottles of wine sold in California is now Two Buck Chuck. Maybe it's because the brand routinely does well in blind taste tests. It used to be that $15 was the price point that people would not go below to get wine; but because Two Buck Chuck actually tastes good, people now know that they are able to get good wine for a reasonable price. Now when you go into warehouse clubs and other stores, you find a lot of affordable wine. Clark doesn't really care for wine, but he does love a bargain. So he raises his can of Coke Zero to all those who've discovered that vino doesn't have to cost a lot to be good.