More competition in the organic foods market means lower prices for you if you want to eat healthier.

It's long been taken as an article of faith that in order to eat healthy, you had to blow the budget. That may have been true in the past, but no so much anymore.

Whole Foods locations will be forced to lower prices

Whole Foods is getting pricing pressure from Walmart Trader Joe's, Target, and other retailers. The Wall Street Journal reports, "Whole Foods has started offering more discounts, adding value-oriented brands, and matching lower prices of its competitors."

Bloomberg notes that Whole Foods has put an emphasis on cheaper produce prices thanks to competition from Walmart and Kroger. And they're also giving way to pressure and readying a loyalty club with discounts for customers.

Maybe I'll have to stop calling the company "Whole Paycheck" and call it "Three Quarters Paycheck"! 

So don't believe you have to pay through the nose to eat healthy food. Whole Foods locations will lower prices because the marketplace is busting wide open with competition.

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Image of Clark Howard About the author: Clark Howard

Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to save more, spend less and avoid getting ripped off. View More Articles

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